
In our interview, Bob explains his technique of, Yes, And, explained in his book, “Getting To YES And-The Art of Business Improv.” The phrase, Yes, and, is the cornerstone of improvisation. For example, in a sales conversation, rather than being satisfied with a No answer, or an objection to your presentation, simply respond with, Yes, And — what can we do to make our product work for you? Always keep the client engaged and let them tell you what they need and explain how you can fill that need. Read More